In the 1960s, long before Kris Kristofferson became a country music legend, he was struggling to find someone to give him a chance. The former military pilot had been sending tapes for some time to Johnny Cash, who tossed them in a lake instead listening to them. Kristofferson eventually realized that if he didn’t risk it big, he wouldn’t make it big.

So he landed a helicopter on Cash’s lawn.

He figured someone couldn’t possibly ignore that – and he was right. Cash listened to Kristofferson’s work, recognized his talents and went on to help him launch a dynamic music career. While we may not all have the pilot skills or resources to literally fly into opportunities like Kristofferson, everyone should be engaged in a personal version of guerrilla marketing.

Jay Conrad Levinson coined the term “guerrilla marketing” in the 1980s, defining it as “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” But what was “guerrilla” more than 30 years ago is now commonplace. And we have endless competition - in 2012 we were flooded with more than 2,000 brand impressions each day – soaring above the 100 impressions per day from the 1950s.

And just like product marketers tell the stories of their brands, we need to tell our own creative stories about our careers and ideas. I recently spent time with Jonah Berger, a Wharton professor and author of “Contagious: Why Things Catch On,” and he is emphatic that if your message is going to go viral, it needs emotional resonance – to impact people in a way that makes them want to share the experience.

Just look at the Discovery Channel’s sharp Shark Week promotions. They’ve left cars and surfboards – with a jagged chunk bitten off - in places like busy city centers and beachfronts for people to see, touch and experience firsthand. But today’s best guerrilla marketing techniques don’t just rely on stories and experiences - they combine imagination, personal experience and a technology toolkit that includes everything from Twitter to Facebook to LinkedIn and more.

A New York copywriter took advantage of the human ego and $6 in Google ads to land a job during the 2010 economic slump. Whenever the creative directors he targeted searched for their names, personalized ads touting his experience and resume showed up on their screens. He cut through the HR bureaucratic tape and landed his credentials directly on desks of the people he wanted to work for – and secured a job.

A digital creative artist found a way to get coveted face time with decision makers before any of his competition. For him, QR codes were the key to getting hired.

His otherwise standard resume featured a photo of himself on the back – with a QR code placed where his mouth should have been. Scanning it brought employers to a YouTube video of him explaining why they should hire him - which they did.

This is the age of personal guerrilla marketing, and creativity has become the new amplifier in a world with so much noise. As you launch a new venture, advance your career or pursue a new passion, create experiences for people to remember you by - not just a resume or a professional profile to be robotically consumed.

Interrupt the monotonous routine of daily life by taking risks and giving people memorable experiences they’ll be dying to talk about. And in the process, remember the words of French novelist Marcel Proust, “The voyage of discovery is not in seeking new landscapes, but in having new eyes.”

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